Yadav, Rambalak, Sangroya, Deepak and Pereira, Vijay (2023) Why consumers turn negative about the brand: antecedents and consequences of negative consumer engagement in virtual communities. Information Systems and e-Business Management. ISSN 1617-9846 (In Press)

Shankar, Amit, Yadav, Rambalak, Behl, Abhishek and Gupta, Manish (2021) How does dataveillance drive consumer online payment resistance? Journal of Consumer Marketing, 40 (2). pp. 224-234. ISSN 07363761

Sangroya, Deepak, Yadav, Rambalak and Joshi, Yatish (2021) Does gamified interaction build a strong consumer-brand connection? A study of mobile applications. Australasian Journal of Information Systems, 25. pp. 1-23. ISSN 13262238

Sreen, Naman, Yadav, Rambalak, Kumar, Sushant and Gleim, Mark (2021) The impact of the institutional environment on green consumption in India. Journal of Consumer Marketing, 38 (1). pp. 47-57. ISSN 7363761