Items where Author is "Venkatesh, Mani"
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Article
Saha, Victor
, Hollebeek, Linda D., Venkatesh, Mani, Goyal, Praveen and Clark, Moira
(2025)
Value co-creation: A metatheory unifying framework and fundamental propositions.
Marketing Intelligence & Planning.
ISSN 0263-4503
(In Press)