Article

Joshi, Yatish, Uniyal, Dwarika Prasad and Sangroya, Deepak (2021) Investigating consumers’ green purchase intention: Examining the role of economic value, emotional value and perceived marketplace influence. Journal of Cleaner Production, 328: 129638. ISSN 9596526

Uniyal, Dwarika Prasad (2013) An exploratory approach to develop a new scale to measure the construct of shopping involvement. Journal of Global Business Advancement, 5 (3). pp. 209-225. ISSN 17469678

Uniyal, Dwarika Prasad (2011) An experimental study on the role of store benefit and information search by shoppers towards in-store communication. Journal for Global Business Advancement, 4 (3). pp. 242-259. ISSN 17469678

Working papers (or Preprints)

Uniyal, Dwarika Prasad and Sinha, Piyush Kumar (2009) Point of purchase communication: role of information search, store benefit and shopping involvement. [Working papers (or Preprints)]