Article

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Banerji, Diptiman, Saha, Victor, Singh, Nihal and Srivastava, Ritu (2022) What are the most important consumer decision factors when choosing an airline? An emerging economy perspective. Asia Pacific Journal of Marketing and Logistics, 35 (1). pp. 174-197. ISSN 13555855

Srivastava, Ritu, Banerji, Diptiman, Nema, Priyanka and Choudhary, Shubham (2021) The role of perceived risk in engaging customer and employees for value creation in services. Vision. ISSN 09722629 (In Press)