Article

Gupta, Om Jee, Srivastava, Manoj K., Darda, Pooja, Yadav, Susheel and Mishra, Vinaytosh (2024) How consumer trust affects the adoption of e-healthcare products on mobile apps: An analysis of perceived usefulness, time, and price. International Journal of Pharmaceutical and Healthcare Marketing. pp. 1-26. ISSN 1750-6123 (In Press)