Article

Ahuja, Sonal, Sharma, Vaibhav and Singh, Simarjee (2024) Is fintech chatbot adoption a far-off aspiration? Establishing adoption model using ISM-MICMAC approach. Quality & Quantity. ISSN 0033-5177 (In Press)

Book Section

Sharma, Vaibhav, Banerji, Diptiman and Saha, Victor (2023) Marketing of renewable energy: emerging themes and their directions using interpretive structural modeling. In: Digital Economy Post COVID-19 Era : Proceedings of 8th Conference of Indian Academy of Management (INDAM2023), Mumbai, India 2023. Springer Proceedings in Business and Economics . Springer, Singapore, pp. 513-528. ISBN 9789819901975

Sharma, Vaibhav, Banerji, Diptiman and Saha, Victor (2023) Sustainable marketing and retailing: Demystifying the emerging themes and future research directions. In: Management and Marketing for Improved Retail Competitiveness and Performance. IGI Global's, Pennsylvania, pp. 45-66. ISBN 9781668485767