Items where Author is "Saxena, Arun"
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Saxena, Arun and Banerji, Diptiman
(2023)
How does star rating influence consumers’ purchase intention: The roles of brand image and rating volume?
In:
Digital Economy Post COVID-19 Era : Proceedings of 8th Conference of Indian Academy of Management (INDAM2023), Mumbai, India 2023.
Springer Proceedings in Business and Economics
.
Springer, Singapore, pp. 245-260.
ISBN 9789819901975