Article

Gupta, Piyush, Pranjal, Piyush, Bera, Sasadhar, Sarkar, Soumya and Sachan, Amit (2021) Performance improvement of supplier-side e-tender-driven marketing process. International Journal of Productivity and Performance Management, 70 (8). pp. 2032-2051. ISSN 17410401

Pranjal, Piyush and Sarkar, Soumya (2020) Corporate brand alignment in business markets: a practice perspective. Marketing Intelligence and Planning, 39 (7). pp. 907-920. ISSN 2634503

Book Section

Shukla, Kamakshi, Kaur, Manmeet, Mukherjee, Madhuri, Pranjal, Piyush and Sarkar, Soumya (2024) Conscious entrepreneurship : An authentic narrative for entrepreneurial ventures. In: Compelling storytelling narratives for sustainable branding. IGI Global Publishing, pp. 92-115. ISBN 9798369333266

Pranjal, Piyush, Singhal, Vani, Sarkar, Soumya and Aggarwal, Tanvi (2024) Mental health, SDGs, and spiritual care: A Call for legal advocacy. In: Bridging health, environment, and legalities: A holistic approach. IGI Global Publishing, pp. 182-204. ISBN 9798369311790

Conference or Workshop Item

Pattanayak, Anindya, Dutta, Tanusree, Pranjal, Piyush, Singh, Pushpendra, Sahoo, Pathik, Sarkar, Soumya and Bandyopadhyay, Anirban (2022) Meta-analysis of fMRI for emotional and cognitive states shows hierarchical invariant optimization in brain. In: International Conference on Trends in Electronics and Health Informatics (TEHI 2021), 16–17 December 2021, Department of Electronics and Communication Engineering and Department of Computer Science and Engineering, Pranveer Singh Institute of Technology Kanpur, India.

Pattanayak, Anindya, Dutta, Tanusree, Pranjal, Piyush, Singh, Pushpendra, Sahoo, Pathik, Sarkar, Soumya and Bandyopadhyay, Anirban (2022) Cognitive engineering for AI: An octave drawing test for building a mathematical structure of a subconscious mind. In: Proceedings of the Third International Conference on Trends in Computational and Cognitive Engineering, October 21–22, 2021, Online by Universiti Tun Hussein Onn Malaysia.