Items where Author is "Saha, Barsha"
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Number of items: 2.
Article
Zimmermann, Laura, Somasundaram, Jeeva and Saha, Barsha (2023) Adoption of new technology vaccines. Journal of Marketing, 88 (4). ISSN 0022-2429
Conference or Workshop Item
Gupta, Ashish Kumar, Saha, Barsha and Kaur, Inderjeet (2024) Transforming modern business with digital platforms - Exploring solutions with topic modelling. In: ICCMB '24: Proceedings of the 2024 7th International Conference on Computers in Management and Business, January 2024.