Items where Author is "Raja, Md Washim" - Publications Repository (PURE)

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Items where Author is "Raja, Md Washim"

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Article

Raja, Md Washim, Allan, David and Bandyopadhyay, Chinmoy (2024) Musical retail therapy: toward a conceptual framework on the impact of musical elements on consumer mood, attention, and decision-making. Marketing Intelligence & Planning. ISSN 0263-4503 (In Press)

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