Items where Author is "Nguyen, Bang"
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Article
Roy, Sanjit K., Singh, Gaganpreet
, Hope, Megan, Nguyen, Bang and Harrigana, Paul
(2019)
The rise of smart consumers: Role of smart servicescape and smart consumer experience cocreation.
Journal of Marketing Management, 35 (15-16).
pp. 1480-1513.
ISSN 0267257X