Items where Author is "Kothari, Reema"
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Dasgupta, Sabyasachi
and Kothari, Reema
(2018)
The impact of digital word-of-mouth communication on consumer decision-making processes: With special reference to fashion apparel industry.
In:
Holistic Approaches to Brand Culture and Communication Across Industries.
1st ed.
IGI Global, India, pp. 176-198.
ISBN 978-1522531500