Items where Author is "Kaur, Jaspreet"
Article
Kaur, Jaspreet, Saini, Shweta, Behl, Abhishek and Poonia, Archana (2024) Impact of digital storytelling on improving brand image among consumers. Journal of Promotion Management. ISSN 1049-6491 (In Press)
Kraus, Sascha, Kumar, Satish, Lim, Weng Marc, Kaur, Jaspreet, Sharma, Anuj and Schiavone, Francesco (2023) From moon landing to metaverse: Tracing the evolution of Technological Forecasting and Social Change. Technological Forecasting and Social Change, 189: 122381. ISSN 0040-1625
Maseeh, Haroon Iqbal, Sangroya, Deepak, Jebarajakirthy, Charles, Adil, Mohd, Kaur, Jaspreet, Yadav, Miklesh P. and Saha, Raiswa (2022) Anti‐consumption behavior: A meta‐analytic integration of attitude behavior context theory and well‐being theory. Psychology and Marketing, 39 (12). pp. 2302-2327. ISSN 1520-6793