Items where Author is "Gupta, Ashish Kumar"

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Number of items: 2.

Article

Gupta, Ashish Kumar, Pandey, Shivendra Kumar and Sharma, Dheeraj P. (2024) Pay what you want pricing: should marketers use it to introduce innovative products? Journal of Marketing Theory and Practice. pp. 1-21. ISSN 1069-6679 (In Press)

Gupta, Ashish Kumar, Saha, Barsha and Kaur, Inderjeet (2024) Transforming modern business with digital platforms - Exploring solutions with topic modelling. In: ICCMB '24: Proceedings of the 2024 7th International Conference on Computers in Management and Business, January 2024.

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