Items where Author is "Gu, Haodong"
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Article
Sinha, Ashish, Gu, Haodong, Kim, Namwoon and Emile, Renu
(2019)
Signaling effects and the role of culture: movies in international auxiliary channels.
European Journal of Marketing, 53 (10).
pp. 2146-2172.
ISSN 03090566