Yadav, Susheel, Gupta, Om Jee, Darda, Pooja and Chaudhary, Prashant (2024) The role of big data in modern markets for personalizing and tailoring products and services. In: Augmenting Customer Retention Through Big Data Analytics. Taylor and Francis, United States. ISBN 9781003538486 (In Press)

Gupta, Om Jee, Srivastava, Manoj K., Darda, Pooja, Yadav, Susheel and Mishra, Vinaytosh (2024) How consumer trust affects the adoption of e-healthcare products on mobile apps: An analysis of perceived usefulness, time, and price. International Journal of Pharmaceutical and Healthcare Marketing. pp. 1-26. ISSN 1750-6123 (In Press)

Darda, Pooja, Gupta, Om Jee and Yadav, Susheel (2024) Metamorphosing traditional pedagogy: examining the transcendent influence of Alexa in catalyzing educational paradigm shifts within rural Indian communities. International Journal of Educational Management. ISSN 0951-354X (In Press)

Darda, Pooja, Pandey, Shailesh, Gupta, Om Jee, Yadav, Susheel and Malik, Reena (2024) Metaverse: A new avatar-based technology for diverse educational experiences. In: Transforming education with virtual reality. Wiley, New Jersey, pp. 311-322. ISBN 978-1-394-20047-4

Gupta, Om Jee, Yadav, Susheel, Srivastava, Manoj Kumar, Darda, Pooja and Mishra, Vinaytosh (2023) Understanding the intention to use metaverse in healthcare utilizing a mix method approach. International Journal of Healthcare Management. ISSN 2047-9719 (In Press)