Items where Author is "Chaudhary, Prashant"
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Yadav, Susheel, Gupta, Om Jee, Darda, Pooja and Chaudhary, Prashant (2024) The role of big data in modern markets for personalizing and tailoring products and services. In: Augmenting Customer Retention Through Big Data Analytics. Taylor and Francis, United States. ISBN 9781003538486 (In Press)