Jayawardena, Nirma Sadamali, Bandyopadhyay, Chinmoy and Bibi, Gulshan (2024) From Interaction to Immersion : Exploring AR and VR's transformative role in consumer engagement. In: Improving service quality and customer engagement with marketing intelligence. IGI Global Publishing, pp. 143-166. ISBN 9798369368138

Bibi, Gulshan (2024) Employee mobility as a knowledge development strategy. Human Resource Management Review. ISSN 1053-4822 (In Press)