Article

Shaikh, Ateeque, Banerjee, Shubhomoy and Singh, Baljeet (2023) The differential impact of e-Service quality’s dimensions on trust and loyalty of retail bank customers in an emerging market. Services Marketing Quarterly. ISSN 1533-2977 (In Press)

Banerjee, Shubhomoy and Sreejesh, S (2022) Role of word-of-mouth communication in consumer brand relationship initiation and maintenance: insights from the bottom of pyramid markets. International Journal of Emerging Markets. ISSN 1746-8817 (In Press)

Banerjee, Shubhomoy and Ghosh, Abhijit (2022) Till death do us part – customer commitment after negative publicity: the role of relational variables and cognitive dissonance. Asia Pacific Journal of Business Administration. ISSN 1757-4323 (In Press)

Shaikh, Ateeque, Mukerjee, Kaushik and Banerjee, Shubhomoy (2022) Cab-sharing services and transformation expectations of consumers: the moderating role of materialism. Benchmarking: An International Journal. ISSN 14635771

Banerjee, Shubhomoy and Shaikh, Ateeque (2022) Impact of brand nostalgia on intention to purchase brand extensions: moderating role of brand attachment. Journal of Product and Brand Management, 31 (7). pp. 1005-1017. ISSN 10610421

Banerjee, Shubhomoy and Sreejesh, S (2022) Examining the role of customers' intrinsic motivation on continued usage of mobile banking: a relational approach. International Journal of Bank Marketing, 40 (1). pp. 87-109. ISSN 02652323

Banerjee, Shubhomoy, Ratnakaram, Sunitha and Lohan, Amanish (2021) Customers’ relationship maintenance and loyalty intentions after a brand transgression: a moderated mediation approach. Journal of Strategic Marketing. ISSN 0965254X (In Press)

Banerjee, Shubhomoy and Shaikh, Ateeque (2020) Examining the impact of contextual factors in brand relationship initiation and maintenance: Evidence from bottom of pyramid markets. Review of Marketing Science, 18 (1). pp. 75-97. ISSN 15465616

Banerjee, Shubhomoy, Ghosh, Abhijit, Kagan, Albert and Chatterjee, Soumi (2019) Mortality Salience Effects on Evaluations of Foreign Brands: Evidence from India. JOURNAL OF INTERNATIONAL CONSUMER MARKETING, 31 (2). pp. 147-161. ISSN 15287068

Conference or Workshop Item

Banerjee, Shubhomoy and Ratnakaram, Sunitha (2019) Brand transgressions: Measuring the influence of relationship marketing strategies in customer forgiveness behavior. In: Asia-Pacific Conference 2019, January 10-12, 2019, IIM Ahmedabad.