Roopak, Roopendra, Bandyopadhyay, Chinmoy and Pradhan, Swikruti (2025) Eco-stories that stick: Sustainability-focused digital marketing strategies by rustic hue. In: Cases on Effective Digital Marketing for Competitive Organizations. IGI Global, pp. 189-222. ISBN 9798369353974

Bandyopadhyay, Chinmoy and Bibi, Gulshan (2025) How do social enterprises tackle taboo topics using social marketing? In: Reference Module in Social Sciences. Elsevier. ISBN 9780443157851 (In Press)

Bibi, Gulshan, Bandyopadhyay, Chinmoy and Jayawardena, Nirma (2024) Beyond the paycheck: Conceptualizing employer brand activism. In: Reference Module in Social Sciences. Elsevier. (In Press)

Jayawardena, Nirma Sadamali, Bandyopadhyay, Chinmoy and Bibi, Gulshan (2024) From Interaction to Immersion : Exploring AR and VR's transformative role in consumer engagement. In: Improving service quality and customer engagement with marketing intelligence. IGI Global Publishing, pp. 143-166. ISBN 9798369368138

Raja, Md Washim, Allan, David and Bandyopadhyay, Chinmoy (2024) Musical retail therapy: toward a conceptual framework on the impact of musical elements on consumer mood, attention, and decision-making. Marketing Intelligence & Planning. ISSN 0263-4503 (In Press)

Jayawardena, Nirma Sadamali, Thaichon, Park, Quach, Sara and Bandyopadhyay, Chinmoy (2024) Future of ChatGPT in marketing. Ceylon Today.

Jayawardena, Nirma Sadamali, Quach, Sara, Bandyopadhyay, Chinmoy and Thaichon, Park (2023) Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands. Asia Pacific Journal of Marketing and Logistics. ISSN 1355-5855 (In Press)