Ahuja, Sonal, Sharma, Vaibhav and Singh, Simarjee (2024) Is fintech chatbot adoption a far-off aspiration? Establishing adoption model using ISM-MICMAC approach. Quality & Quantity. ISSN 0033-5177 (In Press)

Ahuja, Sonal and Kumar, Brajesh (2024) An elicitation study to understand the equity investment motivation and decisions among Indian millennials. Qualitative Research in Financial Markets. ISSN 1755-4179 (In Press)

Ahuja, Sonal and Grover, Karan (2023) Excessive use of social networking sites and intention to invest in stock market among Gen Z: A parallel mediation model. Journal of Content, Community and Communication, 17 (9). pp. 63-79. ISSN 2395-7514